LOTTERY BRAND ACTIVATES ITS SPONSORSHIP PROGRAMS WITH INNOVATION & TECHNOLOGY: AI, DRONES AND SENSOR TECHNOLOGY
Cinco was mandated to develop a strategy that would leverage the lottery brand’s Tier 1 sponsorship at twelve major festivals. Objectives included, maximization of visibility and positioning of the brand as entertainment.
Cinco blended technology-oriented activations straight from CincoLab, along with a content strategy that targeted festival-goers at its center. The public engaged with Artificial Intelligence, played with remote-controlled drones in an obstacle course, and danced with sensor technology.
The program lasted over 57 days, engaging over 25,000 consumers and generating over 100,000 interactions live and on social media.
2016 and 2017 Award: Best Sponsorship Strategy , Infopresse.