“Today's AI is about new ways of connecting people to computers, people to knowledge, people to the physical world, and people to people.”
– PATRICK WINSTON, MIT Artificial Intelligence Lab
Artificial Intelligence (AI) is at the cutting edge of technological development in many industries. From machine learning to predictive behaviours, the evolution of AI will help us to continue to create better and more personalized experiences for consumers. Cinco has embraced the Artificial Intelligence technological revolution and we’re continuously assessing its potential in Brand Experiences and Consumer Engagements.
LOTO-QUEBEC, THE CANADIAN GOVERNMENT AGENCY THAT DEVELOPS AND OPERATES LOTTERIES IN THE PROVINCE OF QUEBEC, IS THE OFFICIAL SPONSOR OF ILLUMINART, AN EXTERIOR ART EXHIBIT IN MONTREAL EN LUMIERE FESTIVAL, A WINTER CELEBRATION BRINGING TOGETHER MORE THAN ONE MILLION PEOPLE EVERY YEAR. THE MAIN OBJECTIVES OF THE PARTNERSHIP WAS TO RAISE AWARENESS FOR THE BRAND AND FOR THE ART EXHIBIT BUT ALSO TO CREATE A SPONSORSHIP ACTIVATION THAT WOULD PRODUCE EXCITING SOCIAL MEDIA CONTENT FOR THE FESTIVAL GOERS. FOR THE FESTIVAL, CINCO CREATED A BRAND EXPERIENCE THAT LEVERAGED ARTIFICIAL INTELLIGENCE. USING THE POWER OF MACHINE LEARNING, OUR EXPERIENCE PRODUCED ORIGINAL PICTURES USING A BLEND OF ONE OF THE ART INSTALLATION AND THE PARTICIPANT’S FACE. THE EXPERIENCE CONTINUED WITH THE FESTIVAL GOER TRYING TO MATCH THIS UNIQUE CREATION WITH THE APPROPRIATE ART INSTALLATION THUS CREATING AWARENESS FOR THE ILLUMINART INITIATIVE, PROVIDING MORE INFORMATION ON ITS CREATORS AND ALSO CREATING EXCITING AND PERSONALIZED CONTENT TO SHARE ON SOCIAL MEDIA.