Enhancing Quebec’s music festivals with love from BELL.
As sponsor of Quebec’s most popular summer music festivals, BELL brings their brand and festival-goers together inside a one-of-a-kind free-standing structure, and welcomes consumers to enjoy the festivities.
BELL creates the heart of information and discovery at each festival with a three-storey high structure of steel space. A digital screen occupies its front side, displaying show times and live video streams from the stages. Live social media posts from festival-goers run throughout the festival period on the screen. Inside, festival-goers are entertained and informed with a showcase of Bell products and services. On the rooftop, everyone is treated to a cool drink and the festival’s best view of the main stage. BELL’s commitment to the Quebec festival program is the brand’s ‘open and approachable’ DNA in action. Enabling conversations with it’s consumers in real-time, forging more meaningful relationships and ultimately a more emotional connection with the brand.