VR EXPERIENCES THAT PUSH THE BOUNDARIES FOR PROFESSIONAL SPORTS SPONSORSHIPS
Immersive content isn’t about technology. It’s about storytelling. From the hardwood to the red carpet, Cinco has created a series of rich, 360 degree virtual reality experiences, that invites consumers to be a part of the story and step into the worlds they love. Over the last three years, CincoLAB has developed a proprietary workflow that combines bleeding edge capture technology and an approach to VR that sets itself apart.
Ottawa Senators VR Experience
A one-of-a-kind fan experience, participants begin at ice level as the arena’s dimmed lights create the perfect atmosphere for a breathtaking 360 degree view of the team’s home building from a position fans typically don’t have access to, centre ice. Pageau’s voice can be heard in 360 degree surround sound as the Senators forward appears directly next to them on the team’s bench in the following sequence. Suddenly, he jumps over the board, bursts through the neutral zone and stick handles a puck behind the net in slow motion. The viewer is transported from one end of the ice to the other as Pageau skates, dekes and dangles only a few inches away.
Toronto Raptors VR Experience
Minutes before the pregame player introductions, state of the art 360 degree camera rigs were set up in three different locations: inside the player tunnel, on the baseline next to the announcers table and at centre court, minutes before tip off and inches away from the action. The result, was a never-before-seen look at the team huddle/prayer just prior to the players stepping onto the court and the pre-game ceremony including individual player introductions.