FIFA FANS SHOW THEIR PASSION FOR SOCCER WELCOMING TEAMS FROM ALL OVER THE WORLD
Bell shares its pride for multi-culturalism with a digital activation that invites FIFA fans to digitally paint their faces with the country’s flag they are cheering for.
As national sponsor of FIFA Women’s World Cup 2015, Bell set out to do something special which would represent the pride of multi-culturalism. As a result, Cinco built a customized web application where fans picked their country flag from the twenty-four countries competing, and painted their face digitally. Cinco’s teams engaged soccer fans online, at stadiums and events on a national scale, for a total of thirty-one days across seven markets. Digital face paints were shared on thousands of fans’ social media platforms.