Loto-Québec amplifies its sponsorship presence at Quebec festivals
Loto-Quebec turned to CINCO to develop a strategy that would leverage its Tier 1 sponsorship at eleven of the major festivals in Quebec. Client objectives included, engagement with the brand, maximization of visibility, and positioning as an entertaining brand. Cinco blended technology-driven activations and a content strategy that had festival-goers at the heart of its plan. In three months, Cinco would execute 57 days of festivals, engaging over 10,000 consumers and generating more than 400,000 views on social media.