A HOME HARDWARE & RECREATIONAL SPORTS BRAND GOES DIGITAL FOR THE WORLD OLYMPICS
Through its sponsorship of the 2016 Rio Olympics, Canadian Tire asked Cinco to take its campaign starring diverse Olympic athletes into the digital space. Cinco customized a digital platform that asked the public to create their own design unique to them as sports fans, and as Canadians. Make My Impression was live during the length of the Olympics. The results speak for themselves: 8 353 photos created, 61 411 unique site visits, 42 736 views, 2 910 045 social media reach.