Amplifying Ford’s NHL sponsorship of the Montreal Canadiens.
An eight-month fan-centric program, linking both Ford and the Canadiens online properties – through unique engagements at home games, community programs, live events and a comprehensive year-round ticket giveaway program.
At each of the HABS 43 home games, fans can enter a Ford vehicle to record their rendition of the team’s “GO HABS GO” chant, with the chance of seeing themselves up on the Jumbotron between periods. In addition, fans are treated to a unique experience using Oculus Rift 360° video technology that puts them into the famous Canadiens locker room, where general manager Marc Bergevin offers them a spirited pre-game speech. Throughout the season, hundreds of free tickets are given away – starting pre-season and then continuing weekly via both Ford and The Canadiens social media channels.