FOOT LOCKER LEVERAGES ITS SPONSORSHIP OF THE NBA, CONNECTING WITH MILLENNIALS THROUGH DIGITAL AND SOCIAL MEDIA
Foot Locker aimed to engage with Millennials online & through social media. By leveraging its sponsorship of the NBA, the shoe brand would step above the noise by creating a digital contest platform that would appeal to the demographic’s desires for creativity and self-expression. #MyApproved is a contest platform that asks basketball fans to create and customize their own poster, and share it on social media. Winners head to a VIP experience at the NBA Playoffs.