FORD Rising Star is a game-changer in sponsorship
Each year, Ford travels to five cities to conduct live auditions with hundreds of aspiring Quebec singers. By process of elimination by the experts (made up of a panel of Quebec industry entertainers from singers to music producers) and online public votes, the program tours for three months and concludes on the final night of Francofolies festival at the Rising Star finale. On that night, the four finalists perform in front of an audience of tens of thousands. The show then wraps up with one of the four being crowned Ford’s next Rising Star. The winner gains mentorship and studio time with a French artist, a cash prize and of course, a once-in-lifetime chance to perform on a stage at a world festival.