ROGERS BRINGS INNOVATION FEATURING TENNIS ROYALTY
Famed tennis player, Milos Raonic was the star in an immersive experience that positioned tennis fans vs player. The entire experience was digital, putting tennis fans in a virtual 1×1 moment. Content was shared instantly by fans on their social media. To create buzz pre-event, Rogers participated in the Mural Festival, creating a one of a kind 4-story tennis themed mural on one of Montreal’s busiest street corners. It was a great opportunity for Rogers to connect with a younger and urban audience through experiential marketing. Approximately 800,000 people walked in front of the Rogers mural during the festival.