ROGERS CUP LIKE NEVER BEFORE
Milos Raonic was invited to play a key role in producing an immersive and innovative interactive video experience that would invite customers to play a virtual tennis game. Content was shared instantly by fans on their social media.
To create buzz pre-event, Rogers partook in the Mural Festival, creating a one of a kind 4-story tennis themed mural on one of Montreal’s busiest street corners. It was a great opportunity for Rogers to connect with a younger and urban audience. Approximately 800,000 people walked in front of the Rogers mural during the festival.