360° dynamic photographic technology sends Toronto Raptors fans - flying all over the GTA.
Bell brings its sponsorship of the NBA Raptors
to fans across the GTA.
1A custom ten week program at major shopping centres, saw Cinco develop and custom-build an 8 foot high, dynamic 360° photo ring – complete with 42 cameras around the edge, capturing fans floating, jumping and flying from all sides. A format commonly known as “the bullet-time effect,” which was made famous in the Matrix Trilogy, was the idea behind Cinco’s activation. The custom activation engaged thousands of fans with a chance for them to show their team spirit, win tickets and meet The Raptor mascot. The resulting dynamic 360° photos were distributed instantly via a dedicated microsite and earned over four million social media interactions during the program, all directly attributed to the activation.