360° DYNAMIC PHOTOGRAPHIC TECHNOLOGY SENDS FANS FLYING
Bell brings its sponsorship of the NBA Raptors to life.
Cinco developed a customized 8 foot high 360° photo ring, complete with 42 cameras around the edge, capturing fans floating, jumping and flying from all sides. A format commonly known as “the bullet-time effect,” which was made famous in the Matrix Trilogy, was the idea behind the activation. The custom activation engaged thousands of fans with a chance for them to show their team spirit, win tickets and meet the mascot. The resulting dynamic 360° photos were distributed instantly via a dedicated microsite and earned over four million social media interactions during the program.