Foot Locker & NBA - #myapproved

Location: Online

Foot Locker wanted to make a splash with millennials, so we helped them tap into their NBA sponsorship by creating the #MyApproved digital campaign. We designed a platform where fans could create and share custom posters on social media. The most creative entries won a VIP experience at the NBA Playoffs. This campaign not only connected with basketball fans but also amplified Foot Locker’s brand in a way that resonated with a young, creative audience.