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Ford Motors Company - #whoisintheford

Location: Toronto, Canada

During the Toronto International Film Festival, Ford wanted to maximize its sponsorship presence. We helped by supplying luxury vehicles for red carpet arrivals and creating a 360° engagement strategy. Fans were invited to guess which celebrities would arrive in a Ford vehicle, with winners receiving special film screening tickets. Additionally, Ford provided TIFF attendees with personal rides to their theater, adding a touch of luxury to their festival experience. This strategy not only elevated Ford’s brand at TIFF but also won the Best of Show award at the Sponsorship Marketing Awards.

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