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L’Oréal Paris - Lights, Camera, Action!

Location: Toronto, Canada

At the prestigious Toronto International Film Festival (TIFF), we teamed up with L’Oréal Paris to bring even more glamour to the event. Our goal was to enhance L’Oréal’s brand presence by creating a luxurious red-carpet experience. With interactive makeup stations, a sleek app demo, and social media contests, festival-goers got a taste of L’Oréal’s latest products and the “Women of Worth” campaign. The excitement we generated was shared far and wide, making sure everyone, whether at the festival or following online, felt part of the L’Oréal magic.

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