Molson Coors - The Mountains Are Calling

To celebrate the Toronto Raptors’ NBA Championship run, we teamed up with Coors Light to create the Mobile Mountain, a traveling structure that brought the excitement of the game to a key location: Jurassic Park in Toronto. Fans engaged with the brand through a mix of live events and Augmented Reality experiences. Whether they were at festivals, sports events, or watching their favorite team make history, we ensured the celebration was one for the ages.