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Nitto & Dentsu Japan - A Smashing Success

Location: London, United Kingdom

At the Nitto ATP Finals, one of the most popular men’s tennis tournaments in the world, we helped Nitto create a unique experience for fans. We set up a digital activation that allowed participants to star in their own short movies, making them feel like professional tennis players. The fans loved it, and the content they created was something they could share and treasure long after the tournament ended.

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