PepsiCo - 15 Seconds of Fame

Location: Edmonton, Canada

To celebrate Pepsi’s new partnership with the Edmonton Oilers, we created an engaging experience for fans at Rogers Place. We developed a user-operated GIF capture studio that invited fans to create dynamic content and share their pride across social media. The most creative GIFs were even broadcasted on the jumbotron during Pepsi’s ten-second fan countdown, adding an extra layer of excitement to the game.