Rugby World Cup & Dentsu Japan - Expect Victory

Location: Tokyo, Japan

For the Rugby World Cup in Japan, we helped create an immersive fan experience that will be remembered for years to come. Our plan involved engagement through Virtual Reality Goggles or mobile devices, as well as a live onsite experience in a massive Virtual Fan Dome near Tokyo. Fans felt the energy and excitement of rugby as if they were right on the field, making this one of the most memorable sporting events of the year.