#myapproved

Foot Locker wanted to connect with millennial basketball fans, so we helped them bring their NBA sponsorship to life with the #MyApproved digital campaign. Fans could design custom posters featuring their favorite teams and players, then share them on social media. The most creative entries won a VIP experience at the NBA Playoffs, turning a simple contest into a dream opportunity. This campaign deepened Foot Locker’s connection with young basketball fans while giving them an interactive way to show off their passion for the game.