#whoisintheford

At the Toronto International Film Festival (TIFF), Ford wanted to be more than just a sponsor—it wanted to be part of the story. We provided luxury Ford vehicles for red carpet arrivals and designed a 360° engagement strategy that brought fans into the excitement. Movie lovers could guess which celebrities would arrive in a Ford, with winners scoring exclusive screening tickets. To make the experience even more special, festival-goers got to enjoy luxury Ford rides to their theaters. The campaign was such a success that it won Best of Show at the Sponsorship Marketing Awards, cementing Ford’s presence at TIFF.