Engagement Without Limitations

Ford wanted to bring fans closer to the game and their latest vehicles, so we created a hybrid engagement program that blended live and digital experiences. Through Ford AI Experiences—both virtual and in-venue—fans could explore vehicles like the Mustang Mach-E and the All-New Ford Bronco. With interactive games, live contests, and personalized content, we turned brand exploration into an exciting, immersive experience that energized fans of all ages.