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Ford Motors Company
EV Roadtrip of a Lifetime
Location: Ontario, Quebec & British Columbia, Canada
To change how people think about EVs, Ford took the Mustang Mach-E and F-150 Lightning on the road, inviting Canadians to explore them firsthand. At each cross-country stop, participants visited the Ford Discovery Center, chatted with experts, took personalized test drives, and had the chance to win an unforgettable weekend road trip in a Ford EV. Along the way, the program tackled the biggest EV questions—like range anxiety and charging access—helping to bust myths and turn curiosity into confidence. It made EVs feel not just possible, but practical for everyday life.


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