Proud to be a Fan

As part of Ford’s sponsorship of the Edmonton Oilers, we created Built Fan Tough, a campaign designed to fuel fan excitement throughout the season. A life-size social wall in Ford Hall gave fans a space to celebrate their team, while interactive activations inside the arena kept the energy high. Those who shared their experience using #buildfantough had the chance to win exclusive Oilers prize packs, and Ford’s street team took it even further—surprising fans around Edmonton with home game tickets.