Lights, Camera, Action!

At the prestigious Toronto International Film Festival (TIFF), we partnered with L’Oréal Paris to turn up the glamour. Our goal? Create a red-carpet experience that made L’Oréal the star of the show. We set up interactive makeup stations, a sleek app demo, and social media contests, giving festival-goers a hands-on way to explore L’Oréal’s latest products and its "Women of Worth" campaign. And the excitement didn’t stop at TIFF—we kept the momentum going online, making sure the experience reached beauty lovers everywhere.