Moments Chanceux

Loto-Québec hit the festival circuit with Moments Chanceux, a joyful activation designed to surprise, delight, and bring the brand closer to the people and festivals it sponsors. Festivalgoers spun a giant prize wheel, played trivia games while waiting in line, and scanned QR codes for a shot at instant perks—from VIP tickets and local experiences to giveaways that celebrated Quebec’s artists, artisans, and culture. Whether in a crowd at Igloofest or relaxing in a summer lounge, guests were reminded that with Loto-Québec, good things can happen at any moment. The activation blended playfulness and purpose, sparking smiles and real-world wins all season long.