The World is a Runway

During Toronto Fashion Week, Maybelline and Redken needed to command attention as official backstage beauty brands—so we made sure they stole the show. We designed custom backstage environments, coordinated interactive product displays, and gave attendees exclusive virtual access to behind-the-scenes moments. This experience allowed fashion lovers to step inside the world of runway beauty, solidifying Maybelline and Redken as essential names in the industry.