The Mountains Are Calling

When the Toronto Raptors won the NBA Championship, Coors Light wanted to bring fans deeper into the celebration. Enter the Mobile Mountain—a traveling fan experience that brought the energy of Jurassic Park to festivals, sports events, and city hotspots. This massive structure featured live activations, Augmented Reality experiences, and exclusive brand moments, giving fans an unforgettable way to celebrate their team and connect with the Coors Light brand.