Love is Colorful

As a proud sponsor of the Montreal Pride Festival, the Casino of Montreal wanted to go beyond just showing up—they wanted to celebrate in a way that truly stood out. We designed a showstopping parade float, supplied festival-goers with fun memorabilia, and turned the celebration into an experience. The highlight? An interactive dance activation powered by light and motion sensors, getting the crowd moving and creating electric energy. To keep the experience well-rounded, we also designed a refresh lounge, offering festival-goers a place to recharge while keeping the party going.