15 Seconds of Fame

To celebrate Pepsi’s new partnership with the Edmonton Oilers, we put fans in the spotlight—literally. Inside Rogers Place, we set up a user-operated GIF capture studio, where fans could show off their Oilers pride and create dynamic content to share on social media. The most creative GIFs earned a spot on the jumbotron during Pepsi’s ten-second fan countdown, making every game feel even more electric.