Expect Victory

At the Rugby World Cup in Japan, we brought fans closer to the action with an immersive experience that put them right on the field. Using Virtual Reality Goggles and mobile devices, spectators felt the thrill of the game like never before. The highlight? A massive Virtual Fan Dome near Tokyo, where live, on-site activations amplified the energy of every match. This experience captured the spirit of rugby and became one of the tournament’s most talked-about moments.