Take Me Out to the Ballgame

As a Premium Partner of the Toronto Blue Jays, Samsung wanted to bring fans closer to the action—and we made that happen with interactive stadium experiences that blended sports and technology. Fans could step up and replicate pitch movements on Samsung’s QLED TVs using AI-driven activations, making them feel like part of the game. This hands-on approach deepened their connection to the Blue Jays while showcasing Samsung’s cutting-edge innovations in a way that was both fun and unforgettable.