INDUSTRY CASES - xSPACE
TRANSFORMING CUSTOMER ENGAGEMENT TROUGH IMMERSIVE EXPERIENCES
CONSUMER GOODS
WHY XSPACE IS RELEVANT
In the consumer goods industry, customers seek detailed, accurate information to make informed purchasing decisions. Offering an immersive, interactive experience where they can explore products, compare features, and receive personalized recommendations significantly enhances the consumer journey. Whether it’s the latest tech product or everyday household items, xSpace helps streamline the decision-making process by offering engaging, AI-powered interactions that cater to individual needs.
HOW IT CAN BE APPLIED
xSpace can simulate virtual product demos in rich immersive environments, allowing customers to explore and interact with electronics or goods, such as consumer electronics, kitchen appliances, or home entertainment systems. Shoppers can compare models, features, and prices, while AI provides personalized suggestions based on their preferences, usage habits, or lifestyle. This seamless journey from exploration to purchase not only enhances engagement but also drives confident purchasing decisions.
USE CASE EXAMPLES
APPLIANCES & ELECTRONICS SEGMENT
COMPANIES LIKE
LG ELECTRONICS
LG can use xSpace to offer customers an immersive Smart Immersive Experience, where they can explore LG’s smart refrigerators, washing machines, and televisions in an Immersive environment.
Customers can interact with smart features like voice control, energy efficiency settings, and smart connectivity, with AI Conversation assisting them in comparing different models, guiding them through energy-saving tips, and recommending products based on their household size or lifestyle.
AI can also help customers schedule installation appointments or virtual consultations to learn more about LG’s smart home integration solutions, creating a seamless and informed purchasing experience.
All images shown are for mock-up purposes only
BEVERAGE & COFFEE SEGMENT
COMPANIES LIKE
NESPRESSO
Nespresso can leverage xSpace to create a virtual coffee-tasting experience, where customers can explore their coffee machines in an immersive and conversational setting. Shoppers can interact with the machines, exploring brew settings, capsule options, and specialty features like milk frothers.
AI conversations can guide users through personalized recommendations based on their coffee preferences, helping them choose the perfect machine for their home or office.
The xSpace platform can also suggest compatible capsules and allow customers to place an order or schedule a virtual demo of the machine with a Nespresso expert, offering a unique and engaging journey from exploration to purchase.
All images shown are for mock-up purposes only
HOME TECHNOLOGY SEGMENT
COMPANIES LIKE DYSON
Dyson can utilize xSpace to offer an immersive virtual experience where customers can explore the latest vacuum cleaners, air purifiers, hair dryers, and other innovative Dyson products in an immersive environment.
Shoppers can interact with features such as suction power, filtration technology, and noise reduction systems in real-time, while AI conversations assist in comparing models based on specific needs like pet-friendly cleaning, allergy concerns, or compact design for small spaces.
AI conversations can provide personalized recommendations based on household preferences, suggest maintenance tips, and allow customers to seamlessly schedule product demos or place orders, enhancing the journey from product exploration to purchase.
This experience reinforces Dyson’s reputation for cutting-edge technology and superior performance, offering a high-tech, user-friendly way to discover their innovative solutions
All images shown are for mock-up purposes only